Quote:
Originally Posted by Media Boy
Maybe they just want TruTV EPG Slots on both Freeview and Sky.
An buyer may need to sign new deal with Virgin Media.
|
The positions of TruTV's EPG slots aren't particularly attractive on any platform.
On Freeview, to meet Digital UK requirements, any new channel would probably have to keep the damaged TruTV brand name for quite some time in order to hold onto a not very attractive EPG location (as we have seen with the transition of MovieMix from The Big Deal to the Sony Movie Channel.)
On Sky, the owners of a new channel could just do the usual trick of buying EPG slots from Information TV. That way, they could get 191 and 212 rather than TruTv's 198/271
---------- Post added at 01:34 ---------- Previous post was at 01:25 ----------
Quote:
Originally Posted by theone2k10
Will just be for the slot one feels, Universal, warner and liberty global are three brands we have seen allegedly interesting.
Liberty global can be struck of the list we feel as they are going more in the on demand direction.
|
As I said to MB, the EPG locations aren't particularly attractive and there's probably better ways of obtaining the platform capacity than being connected with a damaged brand.
To be honest the fact that Turner has been reported as seeing the brand as a failure in the UK doesn't make it attractive to bidders, advertisers or viewers. Not a great move letting this sort information leak into the public domain.
---------- Post added at 01:48 ---------- Previous post was at 01:34 ----------
everyone.