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Originally Posted by OLD BOY
As for Sky not being prepared to tailor Now TV to offer only one pass on Now TV on Virgin's platform, isn't that exactly what Talk Talk did?
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TalkTalk did it for movies and sport but they soon canned it as it made no economic sense. TalkTalk has the YouView Now TV app which just offers Sky Cinema on-demand.
It does makes sense for EE and Vodafone who don't have wholesale agreements with Sky.