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Originally Posted by OLD BOY
If people simply made such decisions on the basis of cost alone, they could still stay with Virgin, cancel their Sky Movies pack and get the Entertainment and Movies passes with Now TV and save money each month, but they are not doing that, are they? People are prepared to pay over the odds for Sky Atlantic in the same way that sport fans pay stupid sums each month for their fix.
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People certainly do make these decisions based on cost. The economic forecasts of growing inflation can only lead to this happening more often in the foreseeable future. People are quite probably leaving VM for cheaper packages already, I just don't see VM adding a Now TV app that adds very little other than 2 channels, with much duplication of the rest.
I can see that you would like it for convenience but don't see many other people asking for it. A cost / benefit analysis by VM would show little gain and an element of risk of existing customers migrating to Now TV.
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These days, people may have given up going on about Sky Atlantic because Virgin do not seem to be listening. It's certainly not that they don't want it.
As for Sky not being prepared to tailor Now TV to offer only one pass on Now TV on Virgin's platform, isn't that exactly what Talk Talk did?
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SA certainly isn't the "must have" channel it used to be. Whereas some people may have been willing to pay a hefty premium in the early days, that no longer seems to be the case. Anyone totally committed to getting the channel will have made other arrangements long ago.
As far as I know, there isn't a tailored solution for Talk Talk, just service limitations due to rights issues on the YouView platform.