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Originally Posted by 1andrew1
I think it's now considered a purchase in the country of the purchase, at least for VAT purposes. And some of the US companies like Airbnb and LinkedIn now operate through European subsidiaries.
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Makes sense. I guess it's harder if you're literally shipping goods to the country. I wonder if the European subsidiaries are the 'seller' of those products? I know most tech companies set up a European office to deal with it and one of the benefit of the single market is one-stop access to the entire European market.