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Originally Posted by Ultimate.Conj
Did the same thing happen with HD, PB? I can't remember lol
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There were several years delay, and VM (Telewest then?) ended up selling the channels they owned and associated content to Sky in exchange for HD plus restoration of Sky channels that had been withheld by Sky in a financial dispute. It wasn't quite as simple as that but that was the outcome. A few months after that, Sky launched Atlantic and kept it exclusive.