Quote:
Originally Posted by Ddonald2016
Well Virgin will need to start getting UHD material and not mess about
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People with 4k TVs are currently a minority. Given the size of TV that most people buy and the distance they sit from it, there is not a great PQ advantage with 4k. Therefore, it is not surprising that VM are not rushing to spend more money on 4k content ATM. I'm sure in time that they will.
As has always been the case, for those who want the latest content ASAP. Sky is the place to be.