That's not promotional pricing as far as I'm aware but the normal pricing i.e. those on the top tiers always get a lower price compared with the lower bundles.
From the press release:
Quote:
The standard price of the Virgin TV V6 box is a simple £99.95 one-off upfront cost.
New and existing customers with a top-tier Full House or VIP bundle will benefit from a promotional price of £49.95.
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