[denphone]

Originally Posted by DiveSheep

David Bouchier said "We would quite happily put the 4K football matches on if we felt that this was something that our customers were saying."
Implying that VM can provide it but have chosen not to for the time being. If the demand is there, perhaps they'll look to do a deal - if they haven't already. Therefore, some of us are simply voicing that we would like to see it as an option.

Everybody is entitled to their opinion but you have to remember companies run their businesses on what they think will make them the most profit for them and as such there is certainly no great demand whether some like it or not for 4K currently from Virgin customers and add to that the the high carriage rates Virgin would have to pay for it then currently it is not a viable option that is sadly not available for some who want it.