Quote:
Originally Posted by 1andrew1
Sky's KPI's in areas like churn and average revenue per user have so far been very strong so their pricing strategy seems to be working for them.
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Erm...not quite.
Last years ARPU compared with the previous year was flat.
ie they had added more customers but the ARPU hadn't increased.
Discounting was a big issue for Sky last year. They have reduced ALL discounts for ALL existing customers so the ARPU may increase this year.
Most people are joining Sky Q at full price or with lower Sports and Movies discounts which will also help.
Based on above comments, I wouldn't expect Sky to be bidding big money for Champions League rights anytime soon!