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Originally Posted by muppetman11
Agreed they are a well run business although I believe ARPU has been pretty flat of late. My point still stands I just don't see Sky breaking the bank next time sure we may see a rise but nowhere near like the last set. In my opinion where we to get another surprise bidder with deep pockets I think Sky would feel confident enough to walk away.
As a platform Sky is attractive enough for any potential winner to want to host it's channels on anyway.
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I don't think we will see a surprise bidder for the next set of rights. As you say elsewhere, Amazon may bid for sports rights in the US first and see how it gets on with those. I think the high Premier League prices make them unprofitable for most companies.
Sky's ARPU has indeed stayed at £47pm but selling Now TV subscriptions won't have helped this figure so the satellite figure is probabkly a lot higher. The mobile launch should help increase this too.