Quote:
Originally Posted by muppetman11
They are offering half price pretty much all year now funny that if everything's hunky dory like you would have us believe. How many companies would price things at half price if masses of people were chomping at the bit to get it.
Droves leaving , no just choosing to other bother with premiums or at least choosing not to pay at full price.
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Sky's KPI's in areas like churn and average revenue per user have so far been very strong so their pricing strategy seems to be working for them.
Sky is also now marketing its mobile service so that should help reduce churn and help its customers save money as they trade down from more expensive providers like O2 and Vodafone.
It's also worth remembering that each year the number of houses increases, currently 200,000 a year. So every five years that's a million more households for Sky to target with hopes that the 200,000pa figure will rise.