Quote:
Originally Posted by 1andrew1
Sky and BT currently pay a total of £5.1bn for 2016/19.
If:
- BT and Amazon each bid and won the next PL auction paying £3bn each.
- They had 6m paying customers each.
- The monthly costs to BT and Amazon would be £14pm to each provider even before the cost of filming, studio staff and presenters was included. Granted you recoup some of that from advertising and sales to pubs and clubs so let's stick with the £14pm.
Would Amazon really want to increase the cost of Prime by £14pm? I don't think so.
Alternatively,if the Premier League set up its own channel costing £6bn a year or £28pm for 6m subscribers would this be of interest to the British public? It looks quite pricey to me.
That's why I think the current set-up stands a good chance of continuing.
Where I think Amazon could do well is taking a less popular but global sport like Formula E and going to town with it.
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Amazon could just as easy sell it as a standalone with discounts for Prime members like they currently do with Amazon music Unlimited. They could also sell annual and monthly contracts with Fire devices.
I'm not suggesting they are going for the EPL if you remember I suggested they may test the water with smaller sports in their home country.