Quote:
Originally Posted by 1andrew1
Sky and BT currently pay a total of £5.1bn for 2016/19.
If:
- BT and Amazon each bid and won the next PL auction paying £3bn each.
- They had 6m paying customers each.
- The monthly costs to BT and Amazon would be £14pm to each provider even before the cost of filming, studio staff and presenters was included. Granted you recoup some of that from advertising and sales to pubs and clubs so let's stick with the £14pm.
Would Amazon really want to increase the cost of Prime by £14pm? I don't think so.
Alternatively,if the Premier League set up its own channel costing £6bn a year or £28pm for 6m subscribers would this be of interest to the British public? It looks quite pricey to me.
That's why I think the current set-up stands a good chance of continuing.
Where I think Amazon could do well is taking a less popular but global sport like Formula E and going to town with it.
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If Amazon did acquire premiership sports rights, such a substantial price hike for all Prime customers would be unacceptable. They would need to offer a separate sports package.
---------- Post added at 11:03 ---------- Previous post was at 10:56 ----------
Quote:
Originally Posted by Chad
If Amazon and BT bid big and bought all Premiership TV rights I could see SKY doing one of two things.
1. Binning SKY Sports and re-investing the money on hoovering up as much TV and movie rights as possible including pouring more money into original content. Launching various new SKY branded entertainment channels and becoming the home of must watch TV and movies in the UK.
2. Keeping SKY Sports but investingly heavily in all things outwith the Premiership and agreeing a carriage deal to include Amazon in their package to keep Premiership football on the SKY platform.
I don't care at all for Premiership football.
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I think you will find that it is not a foregone conclusion that Sky will be so successful in its future bids for film rights. With Netflix and Amazon now entrenching their position in the UK, Sky will have a real fight on its hands just to retain what it has now when existing contracts expire.
In my view, Sky should be concentrating on commissioning more original programmes which it can make exclusive to Sky subscribers if it wants to (although I would prefer it if those programmes were exclusive to Sky channels on multiple platforms rather than satellite viewers only, and this would also make the new approach more cost effective).