Thread: General Coming Soon to Virgin Media TV (2016) Vol 2
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Old 19-11-2016, 10:54   #3077
OLD BOY
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Re: Coming Soon to Virgin Media TV (2016) Vol 2
Quote:
Originally Posted by RichardCoulter View Post
Motors TV is to close it's SD channel on VM channel 545 (and all other platforms) from March 2017.

Thereafter, it will only be available via VOD in HD.

Is this the start of the shift to On Demand viewing that some have predicted?

http://www.autosport.com/news/report...ors-tv-channel
Well, that is the big question, Richard, although to be fair, the reasoning behind this move appears to be to improve accessibility to their programmes (ie through computers, tablets, etc). But having said that it does point to the thinking that I have set out in another thread that as on demand becomes the norm, there is simply no point in continuing to incur the additional time, effort and expense of running a linear channel unless the revenues from advertising continue to be sufficient to turn a decent profit.

I am not sure how much advertising there is on Motors TV, so I cannot be sure that this logic formed part of the reasoning behind the decision.
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