Cable Forum - View Single Post - TiVo Should VM follow Sky & make adverts available via VOD?

RichardCoulter · 12-11-2016, 15:35

The John Lewis Christmas advert is now available to download for Sky customers.

I'm not sure if they have paid Sky for this, or if all the hype surrounding this annual event is working to the extent that people voluntarily watch them!

If this is the case, have the lines between entertainment and advertising just blurred that little bit more?

Should VM follow suit?

I've voted "other" as opposed to my first assumption of "no".

My reasons are that if VM obtain revenue from this, it might help to keep down prices or be ploughed back into investment.

I wouldn't be obliged to watch them, but they would be there for those that do.

12-11-2016, 15:35	#1
RichardCoulter cf.mega poster Join Date: Jan 2008 Posts: 10,719	Should VM follow Sky & make adverts available via VOD? The John Lewis Christmas advert is now available to download for Sky customers. I'm not sure if they have paid Sky for this, or if all the hype surrounding this annual event is working to the extent that people voluntarily watch them! If this is the case, have the lines between entertainment and advertising just blurred that little bit more? Should VM follow suit? I've voted "other" as opposed to my first assumption of "no". My reasons are that if VM obtain revenue from this, it might help to keep down prices or be ploughed back into investment. I wouldn't be obliged to watch them, but they would be there for those that do. Last edited by RichardCoulter; 12-11-2016 at 16:12.