Quote:
Originally Posted by OLD BOY
Yes, I understand that, but a workaround was available via an internet connection. I believe that Sky chose not to pursue on demand more vigorously as it would impact on their advertising revenues. Eventually, they had to embrace on demand, otherwise they would have been left behind.
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Ad revenues for them are miniscule when compared to subscriptions , there's only so much you can do on a slow broadband line. Openreach didn't publicly launch a FTTC product until 2010.