Damien

The analysis of what happened here is going to be very complicated.

Clinton appears to have won the popular vote. She seems to have lost because Trump really got out of the vote in rural areas and, presumably, didn't match him in urban areas. She appears to have done worse amongst ALL demographics other than women and college-educated voters but the exit polls are suspicious. They have Trump as being seen as less qualified, people being more worried about him, believing Clinton is better for the economy and so on only for them to vote for him.

Look at everything so far turnout might actually be down. It may simply be that Trump got his vote out and Clinton didn't.