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Re: Cricket
Unlike Sky no terrestrial channel has ever broadcast live, ball by ball, five day tests matches from all over the world. Some edited highlights are usually available on terrestrial and BT are unlikely to broadcast a full five day test match free to air apart from a possible 'loss leader' enterprise. BT's coverage of the major European football cup competitions has been a disaster as far as audience figures go and is likely to be much worse for cricket.
Sky has been a major innovator of various technologies that have dramatically improved the viewing experience, some of which are now used for the DRS protocols.
In short a monopoly can be a bad thing but if the product is first class and they don't continually hike the prices way above the norm then I don't see a problem.
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