Quote:
Originally Posted by 1andrew1
Yes, I think Sky has a bit of a dilemma here - does it give its customers what they want and risk people reducing their spend with it or does it sit by and watch people buy Firesticks and Apple TVs and subscribe to Netflix and Amazon anyway? The middle road of offering access to those subscribers who take Sky Cinema looks a bit mean. If such users downgraded, then Sky would look a bit mean of it stopped them accessing Amazon and Netflix. Will be interested to see how it plays out.
In terms of significance, it's more significant than VM getting Fox News but less significant than the new V6 box being launched.
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The thing is, people will subscribe to the services they want, regardless as to whether they are on the one box. I get Netflix, Amazon and Now TV, but I still have the full TV package with Virgin (except Sky Sports and other premium channels that I don't ever watch anyway).
By denying their subscribers the right to choose, they are attracting new and existing audiences to Virgin's service. So be it. They'll learn.