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Originally Posted by theone2k10
You could go that way and say VM pinched the rented idea from tv rental companies too.
BTs box isn't rented as far as i know but if you cancel within first 12 months you do have to send the Youview box back, not sure about plusnet or talktalk.
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I think Plusnet and TalkTalk do the same except I think TalkTalk's contract is 18 months.
As well as making the contract "stickier" in marketing-speak, renting equipment fits into the concept of people moving towards a sharing economy and away from an ownership one. So people rent access to books on Kindle but don't own them; people rent cars from Zipcar but don't own them; people rent PVRs from VM and Sky but don't own them.