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Originally Posted by OLD BOY
My guess is that HBO will come to a non-exclusive deal with Sky while launching its content on demand website.
I suppose there could be alternatives. Maybe an exclusive deal with Sky to broadcast the shows on its channels while uploading them on its own subscription website. There are also other possibilities.
The point is, the status quo on these exclusive deals cannot be guaranteed in this fast changing market.
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Interestingly, in the Netherlands, HBO closed down its channels and on-demand service recently which were available on all platforms. Its content became exclusive to Ziggo, part of LibertyGlobal. Why? Because Ziggo opened its cheque book in the same way that Sky Atlantic has done. Money talks.