Quote:
Originally Posted by toady
I don't see advertising on TV declining any time soon, over the last ten years TV advertising has been at a consistent 50% of ad spending, the only area of advertising that has seen a shift is a decline in print and a subsequent rise in online
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I am talking about the future, not the present, toady. Once on demand viewing becomes more mainstream, declining audiences experienced by the broadcast channels will lead to falling revenue. It is pretty obvious where that will lead.
---------- Post added at 14:06 ---------- Previous post was at 14:04 ----------
Quote:
Originally Posted by denphone
No doubt the old boy will dispute that as well as he seems to have a propensity for that even though the clear facts are in front of his eyes. 
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If you have any clear facts to enlighten me otherwise, Den, I would be pleased to hear from you!