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Originally Posted by muppetman11
Because commercially it makes no sense whatsoever. All pay tv companies will push subscription increases as far as they can to maximise profits , in my opinion Sky are now finding this problematic just look at the amount of people they are having to offer half price premiums to just to temp them.
This is why in my opinion we'll see a shakeup in the make up of tv bundles , put simply in my opinion the Premier league rights are impacting on Sky whether they say so or not.
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Even VM are now offering excellent deals to existing customers , I certainly got a great deal, I am now paying less than I did five years ago for the same package.