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Originally Posted by DaMac
Yes but I've done loads of surveys over viewing habits via yougov which is obviously where of com get their data from
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"Obviously"? There are many broadcasters and advertisers that might want that data.
Ofcom use several different methods to collect the data. There's more detail in the report if you're interested.
Quote:
Originally Posted by DaMac
1. They base live tv viewing on watching a program for at least 5 minutes, which isn't a good representation.
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Seems pretty sensible to me. You have to put a cut-off somewhere to exclude people flicking through stuff just to see what's on.
Quote:
Originally Posted by DaMac
2. There are currently more live TV sports than ever before, this is something that tends to be watched live and isn't available via Netflix and Amazon so it really keeps the average up.
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You really need to read the report. Sport is the genre that declined most!
Quote:
Originally Posted by DaMac
3. The questions they ask are retarded, it's as if they don't understand what is they are researching, and as such the answer to the question isn't really correct.
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Pretty sure that isn't Ofcom. They know their stuff.