Quote:
Originally Posted by spiderplant
Because it's popular.
As nicely illustrated by Chad, people say they want less but they aren't willing to pay for it.
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But you can already get less , Now TV offers a small channel range at a fraction of the cost of the regular Sky and Virgin Media packages as do over the top services like Amazon and Netflix via On Demand content.
There's a reason Sky are clinging onto Sport for dear life , the ironic part being that it's sport that's causing it the most issues.
I'm not for one minute suggesting there will be a mass exodus from traditional pay tv although things will have to change , in my opinion we'll see more and more less watched channels feeling the squeeze as the likes of Sky look to reduce costs with bundles of pay channels becoming smaller.