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					Originally Posted by bubblegun  The wholesale price for Sports and Movies is less than Sky charge. BT and talktalk choose to sell these with essentially no profit currently however Virgin don't which is why they charge slightly more than Sky to add these to existing packages. All suppliers do deals on their Sports and Movies prices when Sky offer them to their own customers.
 Whether that is unfair to existing customers is a different matter and whether the regulator should step in is questionable as the normal price is set out when people sign up.
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 There isn't a regulated wholesale price for Sky Sports anymore for cable or for TalkTalk. BT has a regulated right to Sky Sports 1 and 2.
http://media.ofcom.org.uk/news/2015/wmo-statement/
And I don't believe there has ever been a regulated right to Sky Cinema.
So the main agreements to carry Sky premium channels are commercial ones.
In regards to the price VM customers pay compared with BT and TalkTalk, you're not comparing like for like.
Virgin Media customers get all linear Sky Sports and Sky Cinema channels, and all of them are available in HD.
Neither BT or TalkTalk offer that.