Quote:
Originally Posted by Ignitionnet
Good for them. Sky offering nuts loss-leading deals, no point cutting their own throat trying to match it.
Questions should really be asked as to how Sky can charge this given the prices they charge other companies for what are presumably very large volume discounted packages. If the regulator had brains they'd be taking a very close look at this, except they don't and won't. They're far too busy harassing BT to force them to sell access to copper to Sky and TalkTalk on the cheap.
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A cynical view you could take is that Sky have a customer base so large that it is beyond a "critical mass" that adding customers at any price is essentially "free" money. That's why they do some crazy deals currently. Enough of them stay when the discounts end to make it worthwhile.
The wholesale price for Sports and Movies is less than Sky charge. BT and talktalk choose to sell these with essentially no profit currently however Virgin don't which is why they charge slightly more than Sky to add these to existing packages. All suppliers do deals on their Sports and Movies prices when Sky offer them to their own customers.
Whether that is unfair to existing customers is a different matter and whether the regulator should step in is questionable as the normal price is set out when people sign up.