Quote:
Originally Posted by yorkshireborn
Sky maybe losing a few pounds but Virgin are losing a hell of a lot more.
After my 12 months are up theres a good chance Virgin may have a good deal for new customers then I might return.
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Not really. If it costs VM more to supply you than they would be receiving from you if they matched the Sky deal they're losing less than if you just leave.
---------- Post added at 14:46 ---------- Previous post was at 14:43 ----------
Quote:
Originally Posted by Paul M
In the short term thats probably true, but its not good for your long term business if all your customers move away, and tempting them back will cost.
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I suspect a part of it is the bet that Project Lightning will offset it, which it seems to be.
Speaking with people many are saying that broadband needs to get more expensive in order to keep up with customers' demands. VM don't make very much from TV as far as I know. Telephony is due a transition in the not too distant.
Besides the most expensive part of acquiring the customer, building the network then the drop to their home, is done. Intro deals and providing CPE as a loan are a different matter.