You don't have to wait for your contract to run out. If you don't accept the price increase you can leave Virgin, even if your only half way through.
http://www.moneysavingexpert.com/new...-up-to-42-year
"According to rules imposed by regulator Ofcom, if there are mid-contract increases to your monthly line rental, broadband or mobile bill that weren't announced before you joined, you can cancel your contract without paying early termination charges.
This normally only applies to contracts taken out after 23 January 2014. However, Virgin has chosen to allow all customers affected by these changes to leave, regardless of when they joined.
Virgin's formally notifying customers by letter – you've then 30 days from receipt to let Virgin know if you want to leave. From that point there's a 30-day notice period, meaning you'll have to pay for this many days as a minimum. If you've paid for a year's line rental upfront you also won't be able to get a refund."
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It's a great deal. I cancelled with Virgin nearly 4 years ago due to a price increase. I've had 50% off, 60% off, 50% off and 50% off with SKY ever since. I had to pay half price for my broadband in the first year but I've had it free ever since.
I keep a note in my calender to call SKY 31 days before my deal is coming to an end to cancel all my services. Each time they've came back with a great deal to keep me. They did leave me sweating once. All my services ended then the next day they offered me 60% off to come back.
Took 14 bloody days to get my broadband back up and I ended up with a new phone number. Other than that I can't complain. No idea if they'll offer the same type of deals for SKYQ customers.