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Old 22-08-2016, 10:34   #1890
1andrew1
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Re: Coming Soon to Virgin Media TV (2016) Vol 2

Quote:
Originally Posted by TMLeafs View Post
Do you have a source for that number been looking this morning.
120M/1.8M/12 = £5.56 per XL sub per month
It was in the original BT Sport threads in Digital Spy when BT Sport first came to VM. Posts by mlt11 are particularly authoritative. The price per XL subscriber then was stated as £3.50pm and there was an increase when VM renewed to add BT Sport Europe last year and I think your figures look fine. I think some of this data came from press reports particularly the FT and Daily Telegraph though websites may have reported on the press reports. The XL subscriber numbers came from a VM annual report and I don't believe this level of information is now reported by VM since its acquisition by LGI but that would be my first port of call, say look at the 2012 report. The trouble with forums is that they can contain some great information but retrieving it from historical posts is notoriously difficult.
It's not that BT Sport accounts for a high proportion of the content in the XL pack. It just accounts for the most expensive content per hour in the pack.
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