[Horizon]

.... but they'll never really be a "premium" player unless they bid for football and film rights, which they've said they won't do.

Having four brand new exclusive dramas is great, but that's over a two year period and they can't call that premium.

The one thing they can do that the others mostly can't, is on broadband speed. They've said they're bumping the 200mb to 300mb soon with a price rise thrown in for good measure. And when DOCSIS3.1 comes, that'll go up to 1gb.