[Horizon]

With the news recently that Time Warner has bought a 10% stake in Hulu now meaning that all the major US studios own a piece of Hulu, it made me think of what this could mean for Netflix and Amazon et all.

I've always gone under the assumption that when the big media cos have their own streaming facilities, they would start withholding their content from the likes of Netflix and this may or may not happen. But what if it were to happen the other way around?

Netflix, in particular, is now building up a sizable library of its own tv content and given another five years this will run into thousands of hours of their own tv. And they're making more of their own films too.

When Reed Hastings said recently he wants Netflix to be a global tv network, I believed him. But what I think he really means, is, he wants only his own shows on his own "network" and no one else's. He's always said he wants Netflix to be like HBO and perhaps he means it literally. Netflix started off renting videos of other companies' product, but perhaps their future is only distributing their own stuff.

What do you think? Do you think Netflix will only have their own shows/films on their service in the future, or do you think they will still be a aggregator for others too?

Would you still pay if Netflix only showed their own shows and no one else's?

Would Netflix really turn down the opportunity to show a future Star Trek or Star Wars series in favour of their own stuff. Would be risky...

I don't think Netflix/Amazon's aim is merely to get as many eyeballs onto their service as possible and away from the big US studios/media companies, I think they're more ambitious than that... They don't just want to compete with Disney, Time Warner, Fox and Viacom, they want to replace them completely.