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Originally Posted by Ultimate.Conj
“This is a great opportunity with Liberty Global and Virgin Media to develop new dramas that are designed to appeal to a global audience, to be watched on multiple platforms and to become long running returning series,” added Jane Turton, Chief Executive of All3Media. “For us, this initiative fits squarely with our core strategy – to grow our scripted output, creating world class dramas that return series after series. To be able to do that with Liberty Global and Virgin Media as partners is exciting.”
“Earlier in the year I said that this would be a big year for TV at Virgin Media and I wasn’t kidding,” declared Virgin Media’s David Bouchier. “Through leveraging Liberty Global’s financial muscle and its investment in world-leading production talent, we’re not only innovating but we’ve taken the exciting leap into commissioning all-important original premium drama, which we know our customers will love.”
Thanks for the article. Looking forward to see what they have up their sleeves
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I suspect that this new content will be shown 'on demand' only. This being the case, I think that VM should create a new channel on there to group all their exclusive programmes together. Otherwise, I suspect that most viewers will not watch these programmes, which would be a waste.
For example, how many people have watched 'Kingdom'? If VM advertised it as 'only available on Virgin Premier Television HD on demand' or 'exclusive to Virgin Premier Television HD on demand', this would give all these exclusives in one place and customers would be accustomed to hearing it. This would encourage viewers to seek it out. They should also advertise this generally, not just to Virgin customers, to conjure up new subscribers.
This does seem like a good development and it looks as if there is much more to come. An exciting time to be a VM customer, particularly with a new Tivo just around the corner.
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Originally Posted by denphone
And what are they going to have on ITV Box Office?.
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ITV Encore exclusives not on Virgin Media I expect.