Quote:
Originally Posted by mike_gain
I be surprised if that figure is sustained. While the current adult demographic are probably more likely to watch linear/live TV the younger generation, the current 5-16 age group will be more at home streaming content.
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Well i'm over 50 and 90% of my viewing is streaming, the only things i watch live are the news and sports. The TV will be on as background noise and i half watch it. Right now i'm surfing the web and deadliest catch is playing, the amount of adverts reminds me why i watch the way i do.
As an aside, quite happy to keep paying the licence fee as the Mrs is a bit technically challenged and prefers linear.