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Originally Posted by theone2k10
Isn't that how negotations work? One company sets the terms for it's products the other company either accept the terms, negotiate or reject the terms, i don't like SKY one bit but if vm want the channels then they pay it's as simple as that. Likewise when VM get content (and it is happening) if BT or SKY want it then they either accept VMs terms, negotiate or reject them.
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That's not really how negotiations work. If there was a market for Sky Atlantic, a price point would have been negotiated which VM and other providers would have been willing to pay. The supplier and customer negotiate a price point somewhere between their expectations. The fact that this hasn't happened suggests that Sky doesn't actually want to make Sky Atlantic available to other providers.
Sky have every right to withhold Sky Atlantic from VM but doing so doesn't suggest that they are "happy to do business".