I was just building a custom bundle at
http://store.virginmedia.com/build-your-bundle and noticed three new options for broadband:
Up to 50Mbps (50GB) - £25.25/month
Up to 100Mbps (50GB) - £30.25/month
Up to 200Mbps (50GB) - £38.25/month
It seems quite a strange offering, especially as a 200Mb user could burn through 50GB in 35 minutes. 50GB is lower than the UK monthly average, so I wonder who the target market is? Who downloads so little but needs 200Mb?