[Chad]

Got an e-mail earlier from SKY. Can only assume this will be the same on Virgin Media:

"From 8 July, we're revolutionising the way you watch movies by launching Sky Cinema – the new home of Sky Movies.

Don't worry, you'll still get all the features of Sky Movies you know and love.
We're just changing our name and adding exciting new improvements to make it even better. All at no extra cost to your current subscription.

So sit back, fire up the popcorn and prepare to experience movies like never before.

Welcome to Sky Cinema"

"A new premiere every day
From the biggest blockbusters to family movies

More of the latest cinema blockbusters
Major films available 8 months after cinema release and over a year before you can watch them on any other subscription service

Over 1000 movies on demand
Ready to watch whenever you want

New improved HD with sound closer to cinema
We’ve improved our systems to make sure that you never lose a pixel of quality. Sky has moved to a new format for our movie master files, giving us a third more pixels (2m vs 1.5m) and 4 times the number of colour shades (1024 vs 256 for each primary colour). This means sharper and more vibrant pictures for a better viewing experience.

Our new improved HD gives you a crisper picture than ever before. This isn’t Ultra HD or 4k so you don’t need to buy a new TV – just sit back and enjoy.

Our movies sound is closer to cinema – we’ve increased the audio dynamic range to give you louder explosions and quieter whispers, so that it is more like when you’re in the cinema. Again there is no need to make any adjustments to your TV."

Sorry if this is old news. I'm not on here that much these days.