Quote:
Originally Posted by Chris
It's not just a case of putting prices up in the summer. They have to put prices down in quieter periods in order to compete for the reduced number of customers. These businesses have fixed costs and they need cash flow throughout the year.
You simply can't legislate to force them to reduce high season prices to match the low season ones. In many cases the low season prices barely cover operating costs.
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Yes that is very true and with the increasing burden of EU bureaucracy falling upon all and sundry, for small businesses (such as yourselves) particularly those fixed costs are not inconsiderable. In the UK at least, regardless of school, term times, the summer months are always going to attract a premium because good weather is such an important factor.
I'd imagine that the peak summer period is what keeps many a travel/holiday related business afloat in just the same way as retailers often rely on the Christmas period to generate the bulk of their profit for the year.