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OLD BOY · 02-06-2016, 11:23

An interesting point of view set out here. Notice the reference to linear TV channels (sorry, couldn't resist!).

http://www.broadbandtvnews.com/2016/...-distribution/

The type of pay-TV that is currently available in most markets will be obsolete in less than 10 years. Subscribers will no longer pay for large bundles of TV channels that offer the same fare as any OTT video catalogue (at often a much higher price).

For non-live pay-TV the go-to service will be a VOD catalogue. We will see more of the sort of Netflixes being created: some with a wide appeal and some with a thematic focus.

Only live TV channels can survive in this Pay TV environment as they can offer some type of exclusivity: ie access to a live event. This will be particularly true for sports. While pay-TV channels around movies, for instance, will decline, we will see more channels that are covering a certain sport. It will also be true for some form of thematic channels where the audience is willing to hand over the ‘programme director’ role to the channel. It entrusts the channel with the power to make the right choice in what it broadcasts; here again it is important to have a professional team to select the content, prepare it and put into context. Content must be current and relevant and somewhat exclusive. This will also enable such channels to charge subscription fees – and if the target audience is of critical mass, platforms will be happy to carry it.

02-06-2016, 11:23	#971
OLD BOY Rise above the players Join Date: Mar 2008 Location: Wokingham Services: 2 V6 with 360 software, ITVX, 4+, Prime, Netflix, Apple+, Disney+, Paramount+, Discovery+ Posts: 15,085	Re: The future for linear TV channels An interesting point of view set out here. Notice the reference to linear TV channels (sorry, couldn't resist!). http://www.broadbandtvnews.com/2016/...-distribution/ The type of pay-TV that is currently available in most markets will be obsolete in less than 10 years. Subscribers will no longer pay for large bundles of TV channels that offer the same fare as any OTT video catalogue (at often a much higher price). For non-live pay-TV the go-to service will be a VOD catalogue. We will see more of the sort of Netflixes being created: some with a wide appeal and some with a thematic focus. Only live TV channels can survive in this Pay TV environment as they can offer some type of exclusivity: ie access to a live event. This will be particularly true for sports. While pay-TV channels around movies, for instance, will decline, we will see more channels that are covering a certain sport. It will also be true for some form of thematic channels where the audience is willing to hand over the ‘programme director’ role to the channel. It entrusts the channel with the power to make the right choice in what it broadcasts; here again it is important to have a professional team to select the content, prepare it and put into context. Content must be current and relevant and somewhat exclusive. This will also enable such channels to charge subscription fees – and if the target audience is of critical mass, platforms will be happy to carry it.