Quote:
Originally Posted by passingbat
Surely, that means we could be exposed to more adds per hour? Are you saying commercial broadcasters won't take advantage of it?
ITV seem happy at the prospect of it:
Sorry Andrew, but I fail to see how you are putting a positive spin on this; people don't like adds and certainly don't want more.
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The Express headline said "EU rules British TV should be German mini series interrupted by INCESSANT adverts"
The truth is that the EU is proposing removing the cap on advertising. The EU is not proposing that we have incessant adverts and we should become German mini series.
That's not spin, it's a basic fact check. Whether it's a good thing or a bad thing is another debate. And whether it will actually happen is another point entirely. But it's important to understand that the media landscape is changing dramatically. If channels don't get the necessary income to survive by product placement and adverts, subscription costs will go up or content will go down.