Quote:
Originally Posted by 1andrew1
"The Commission wants to remove the cap on commercial broadcasters, which limits them to a maximum of 12 minutes of advertising per hour by EU law." .
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Surely, that means we could be exposed to more adds per hour? Are you saying commercial broadcasters won't take advantage of it?
ITV seem happy at the prospect of it:
Quote:
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Despite the move which is likely to annoy viewers, ITV has welcomed the plans, stating revenue brought in from advertisers could "help ensure the continued investment in original content".
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Sorry Andrew, but I fail to see how you are putting a positive spin on this; people don't like adds and certainly don't want more.