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Originally Posted by passingbat
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They don't. Per the article, they're just getting rid of some red tape that caps the amount of advertising a channel can show. "The Commission wants to remove the cap on commercial broadcasters, which limits them to a maximum of 12 minutes of advertising per hour by EU law." The headline of the article has been written to pander to Richard Desmond's beliefs knowing that most people won't read it in full. it's not what has actually been proposed.