Originally Posted by mrmistoffelees

Do you honestly think a young person wanders into a shop with the thought of 'Do you know, today, I think I'll start smoking. Now then, which packet do i like the look of best? No, that one is too blue. I know this silver packet with red on is much more my style'

Underage smoking starts in the most case due to peer pressure from other people, when i started smoking i didn't give two hoots what the packaging was like, it was having a cig in my gob with the cool kids.

Only when i was an established smoker did brand loyalty/packaging come into play.