Quote:
Originally Posted by Hugh
Packaging obviously doesn't matter - that's why the manufacturers spend hundreds of millions on brand identity and marketing; they just like throwing their money away...
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Do you honestly think a young person wanders into a shop with the thought of 'Do you know, today, I think I'll start smoking. Now then, which packet do i like the look of best? No, that one is too blue. I know this silver packet with red on is much more my style'
Underage smoking starts in the most case due to peer pressure from other people, when i started smoking i didn't give two hoots what the packaging was like, it was having a cig in my gob with the cool kids.
Only when i was an established smoker did brand loyalty/packaging come into play.