Quote:
Originally Posted by pip08456
Would you like to requote the year of the said case study? As sales of tobacco products have changed drastically since then it would appear to me totally irrelevant unless I am missing something.
|
The year is irrelevant i quoted the passage to illustrate the importance of packaging design for sales of cigarettes for the benefit of those who are convinced that packaging design does not matter .Standardised packaging will remove all marketing tools used by the manufacturer ,including wording ,colour and quantity.The only difference between brands will be the name of the brand and even that will be in standardised font ,the reason why the government are doing this is because as increased legislation reduces the opportunities for marketing the packaging design becomes more important as highlighted by the quote from Lambert and Butler
---------- Post added at 21:26 ---------- Previous post was at 21:18 ----------
Quote:
Originally Posted by RizzyKing
Well I never bothered about packaging and speaking to a few smoker's and former smoker's today it wasn't a factor for them either biggest thing that determined choice was taste and nothing else. I'm sure some are influenced by packaging but doubt the figures are that high to make this anything more then a gimmick.
|
Teenage smokers do though ,all the studies show that the wording on the package is very important ,if you tell someone who has just started smoking or is under peer pressure to start that the cigarettes are 'lite' , 'smooth' or 'low tar' the belief is that they are somehow better which as we all know is complete rubbish