Quote:
Originally Posted by martyh
In case you hadn't noticed i quoted a case study from Lambert and Butler to highlight the fact that packaging does matter a great deal as proven by the makers and still very much relevant .
Tobacco products may well be behind closed doors but not once they have been sold
http://www.ash.org.uk/files/documents/ASH_1024.pdf
Nothing at all to do with stopping illegal imports .The manufacturers said that plain packaging would lead to an increase of illegal imports but this argument was dismissed because the current packaging is already counterfeited ,hence the covert markings placed on packets |
Would you like to requote the year of the said case study? As sales of tobacco products have changed drastically since then it would appear to me totally irrelevant unless I am missing something.