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Originally Posted by pip08456
What is the point of quoting an old report that is totally immaterial? Tobacco products are now behind closed doors in shops and stores so a smoker will go in and request their favourite brand whatever it is. Or do you think a smoker is going to change their mind once the door is opened?
The "Plain" packets will still contain the brand name.
Total waste of time and money and as said more to do with attempting to stop illegal imports than anything else.
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In case you hadn't noticed i quoted a case study from Lambert and Butler to highlight the fact that packaging does matter a great deal as proven by the makers and still very much relevant .
Tobacco products may well be behind closed doors but not once they have been sold
http://www.ash.org.uk/files/documents/ASH_1024.pdf
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MYTH 2: We don’t need standardised packaging; packs are already hidden from sight in shops
FACT: Since April 2015 it has been illegal to display tobacco products at the point of
sale in all shops. However, once outside glitzy packaging continues to work as the industry’s
‘silent salesman’ advertising brands and promoting smoking to children. Tobacco packs have
been described as ‘badge products’ that become ‘mobile advertising for the brand’.9
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Total waste of time and money and as said more to do with attempting to stop illegal imports than anything else
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Nothing at all to do with stopping illegal imports .The manufacturers said that plain packaging would lead to an increase of illegal imports but this argument was dismissed because the current packaging is already counterfeited ,hence the covert markings placed on packets
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MYTH 1: Tobacco smuggling will increase because standard packs are easily counterfeited
FACT: Existing packs are no obstacle to counterfeiting. However, the tobacco industry
has repeatedly argued that plain or standardised packaging would be much easier to
counterfeit than branded cigarettes. There is no evidence to support this. The Australian
Government’s Post-Implementation Review of Tobacco Plain Packaging reported that studies
have found “no change in smokers’ reported use of unbranded illicit tobacco, no evidence of
increases in use of contraband cigarettes... and no increase in purchases of tobacco from
informal sellers”.7
Tobacco packs are already easily counterfeited which is why the industry puts covert markings
on all tobacco packs to distinguish between authentic and counterfeit packs. Standard packs
will have all the health warnings and other markings required on current packs, including
covert marking – so they will be no easier to counterfeit.8
In addition the revised Tobacco
Products Directive will introduce EU-wide tracking and tracing to combat illicit trade.
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