Quote:
Originally Posted by martyh
Packaging matters a lot .On a subconscious level you are influenced by the colour and design of the packet ,wording on the packet like 'mild' , 'smooth' or 'special' leads to a false idea of less harm being done ,even describing cigarettes as low tar leads people to think they are somehow safer but in fact smokers of low tar cigarettes die at the same rate as smokers of regular tar cigarettes.
Even though cigarettes have been put behind doors in shops so they cannot be seen the brightly coloured packets are designed on purpose to attract attention and be identified with certain brands ,different shading on the packets for 'lite' cigarettes for example gives people the idea that the cigarettes are safer .If you still don't believe that packaging matters read this
http://www.ash.org.uk/files/documents/ASH_1024.pdf |
What is the point of quoting an old report that is totally immaterial? Tobacco products are now behind closed doors in shops and stores so a smoker will go in and request their favourite brand whatever it is. Or do you think a smoker is going to change their mind once the door is opened?
The "Plain" packets will still contain the brand name.
Total waste of time and money and as said more to do with attempting to stop illegal imports than anything else.