Quote:
Originally Posted by Ultimate.Conj
According to the Telepgraph, it is a 4-year partnership. But does that mean the exclusive period is also 4years?
http://www.telegraph.co.uk/finance/n...-Sky-deal.html
ITV has taken its biggest step so far away from free-to-air television by agreeing a deal with British Sky Broadcasting to launch a dedicated drama channel on Sky’s satellite service.
The two companies have signed a four-year partnership that will give ITV a foothold in pay-television for the first time since the disastrous ITV Digital venture folded 12 years ago. |
That's what we don't know hence the speculation of 18 months, two years and four years. We now know that 18 months was wrong as that date has passed! The Guardian reported "Under the deal, ITV Encore will be made available on Sky for an
undisclosed "period of exclusivity", which will give the satellite broadcaster a chance to use it as a drawcard for new customers."
---------- Post added at 15:00 ---------- Previous post was at 14:39 ----------
Quote:
Originally Posted by denphone
l would say it is a exclusive 4 year period unless someone can tell me any different.
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My *guess* is that it was a four-year deal with a break clause for either party half way through. Hence the time period not being stated in the press release. The fact that we have heard nothing of a forthcoming launch on other platforms suggests that it will last the full four years. However, it may be that the deal prohibits an announcement until a few days before the expiry date.