Just ordered myself a rather natty silver & black leather cigarette case
who says smoking isn't cool ?
I suspect the packaging is more about being able to sniff out imported/smuggled cigarettes rather than stopping people from smoking.
Lets face it, if you're addicted to a drug which is apparently more addictive than heroin, is a picture of some diseased lungs really going to think 'actually, no, time to stop'
Time to start raising the duty massively on alcohol also.... not as if you see smokers being rushed in on a Fri/Sat night to A&E because they've smoked so many cigarettes that they've fallen asleep and then choked on their own vomit